Sophian Bensaou
Conversion Rate Optimization Specialist
Current Availability
Currently only looking for part-time full-remote work as a CRO specialist for an e-commerce website.
I partner with e-commerce companies that understand conversion optimization is a strategic, long-term discipline.
Quick wins are important, but sustainable revenue growth comes from systematic experimentation, continuous learning, and building an optimization-first culture.
My Signature Approach: High Velocity Wins The Game
High-frequency experimentation approach that prioritizes rapid test deployment, favoring continuous small
wins to maximize learning velocity and accelerate revenue discovery.
13+ years of enterprise-level CRO expertise with proven success leading teams and driving $15.4M+ revenue impact through strategic experimentation.
Professional Experience
Enterprise Leadership: Led cross-functional team (engineers, designers, QA, delivery manager) for the Mobile Web platform across US, UK, Germany, and Japan markets, delivering $6.6M revenue impact using AB tests.
Technical Innovation: Drove complete platform modernization from legacy Windows/.NET to Node.js microservices, reducing deployment time from 24 hours to 2 hours.
Strategic Product Development: Launched discovery-focused "Start Page" with geo-location and real-time booking.
High Win Rate: 52 winning AB tests out of 168 launches resulting in a 31.0% win rate, achieving 127%-213% of quarterly targets consistently.
Systematic Revenue Growth: Applied my signature High-Velocity testing framework across two educational e-commerce websites, achieving $8.8M revenue impact through 387 successfully launched tests.
Strategic Seasonal Optimization: Delivered $3.1M incremental revenue from implementing AB test winners at 100% in 2024, including targeted Back-to-School campaigns.
High Win Rate: 80 winning AB tests out of 387 launches resulting in a 20.7% win rate.
Cross-Industry Optimization: Led comprehensive CRO analyses across 15+ industries including beauty (Burt's Bees), health & wellness (CBDoilreview.org), food & beverage (Cabot Cheese), B2B SaaS (Tipalti), Job platform / HR Tech (Merlin Jobs), and food delivery (Cookunity), developing industry-specific conversion strategies.
Agency Operations: Managed end-to-end analytics and reporting for 20+ clients, establishing standardized frameworks for consistent results measurement and strategic optimization recommendations.
Client Testimonials
Don't just take my word for it - here's what clients say about working with me
What sets Sophian apart is his rare blend of strategic thinking and results-driven execution: he doesn't just analyze, he delivers. He developed a comprehensive testing roadmap while maintaining consistent monthly test launches, including breakthrough seasonal optimizations during our critical Back to School period, generating $3.1M incremental revenue in 2024.
I also like how he would nudge me and my colleagues to do more testing for success; that means he acted like a partner and not a vendor! Sophian's systematic approach to experimentation and his ability to translate testing results into clear business impact made him an invaluable partner in our optimization efforts.
Major Wins & Revenue Impact
+$4.6M Est Rev/yr
+$4.2M Est Rev/yr
+$5.0M Est Rev/yr
+$3.4M Est Rev/yr
+$3.4M Est Rev/yr
+$1.6M Est Rev/yr
My Signature Approach:
High Velocity Wins The Game
Systematic testing framework that prioritizes rapid-fire quick wins to learn fast and maximize revenue impact
Rapid-Fire Quick Wins
Launch 9+ tests monthly focusing on low-hanging fruit while preparing more complex experiments
Strategic Planning
Data-driven roadmap development with 542 comprehensive experiments planned across entire conversion funnel
Advanced Analytics
Superior statistical analysis using R, SQL, and G-Test statistical significance test
Revenue Focus
Every test tracked for measurable business impact with a focus on purchase conversion rate lift
Technical Edge & Competitive Advantages
🔧 Custom Statistical Tools
G-Test Calculator www.chartsalot.com - Built a free statistical significance calculator using R as a free resource for the CRO community.
💻 Full-Stack Implementation
End-to-End Development - Custom JavaScript, HTML, CSS test development with rigorous QA and expert deployment
📊 Advanced Analytics
R Programming & SQL - Statistical analysis capabilities that go beyond standard analytics to uncover deeper insights
Testing Platforms
Development & Coding
Analytics & Statistics
Advanced Techniques
Business Outcomes
Industry Expertise
Working With Me
My Process
- Strategic Assessment:
Comprehensive audit and roadmap development - High-Velocity Launch:
Begin with quick wins while planning complex tests - Systematic Execution:
9+ monthly test launches with rigorous QA - Continuous Optimization:
Data-driven iteration and scaling
Timeline Expectations
- Week 1-2:
Platform setup and first quick win tests launched - Month 1:
8-12 tests in various stages of deployment - Month 2-3:
Strategic tests begin showing results - Ongoing:
Continuous optimization with monthly reviews
Engagement Models
- Long-term Partnership:
6+ month strategic programs - Platform Optimization:
End-to-end conversion improvement - Team Development:
Knowledge transfer and capability building - Strategic Consulting:
Roadmap and framework development
Success Factors
- Long-term Mindset:
Understanding that optimization is an ongoing process - Data-Driven Culture:
Commitment to testing over opinions - Technical Capabilities:
Ability to implement and deploy tests - Revenue Focus:
Clear metrics and business impact measurement
Ready to Build a Systematic Testing Program?
Let's discuss how my signature High Velocity Wins The Game framework can drive measurable revenue growth for your business through strategic experimentation.